'Mysore Pak' now 'Mysore Shree': Jaipur shops drop 'Pak' tag from sweets

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'Mysore Pak' now 'Mysore Shree': Jaipur shops drop 'Pak' tag from sweets - Business Standard

Quick Summary:

Retired teacher Pushpa Kaushik added, “This initiative feels like a sweet salute to our soldiers — simple, symbolic, and heartfelt.

In 2019, following the Pulwama terror attack that killed 40 CRPF personnel, a group had stormed the Bengaluru Indiranagar outlet demanding a change in its name.

The shop’s offerings, which number over 125 varieties, have long been a staple in Jaipur’s festive culinary scene, and this swift rebranding illustrates how deeply current events can shape even traditional businesses.