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Cybertruck Gets A Down-To-Earth Redesign As Tesla Shifts To Traditional Pickup Marketing Amid Poor Sales (UPDATED)

Benzinga LogoBenzinga2d ago

Cybertruck Gets A Down-To-Earth Redesign As Tesla Shifts To Traditional Pickup Marketing Amid Poor Sales (UPDATED) - Benzinga

Quick Summary:

The website now features visuals of the Cybertruck hauling construction material and a trailer, family outings, as well as visuals of the vehicle on rugged terrains — all activities one would expect a pick-up truck owner to do, reported Business Insider on Tuesday.

Editor’s Note: This piece has been revised to incorporate supporting visuals.Tesla Inc.(NASDAQ:TSLA) has reportedly pivoted its marketing for the Cybertruck as Elon Musk's EV giant rebrands the vehicle to showcase its utilitarian quotient.

What Happened: Targeting a more traditional pick-up truck marketing approach for the vehicle, Tesla has reworked the Cybertruck's page on the official website.

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Cybertruck Gets A Down-To-Earth Redesign As Tesla Shifts To Traditional Pickup Marketing Amid Poor Sales (UPDATED) - Benzinga (Picture 1)

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Article Details

Author / Journalist: Badar Shaikh

Category: Technology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-04-22 @ 14:51:15 (2 days ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 458 words

Reading Time: 3 minutes read

Sentences: 23 lines

Sentence Length: 20 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 28152747

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Main Topics: Technology

Official Website: benzinga.com

Update Frequency: 25 posts per day

Year Established: 2010

Headquarters: United States

News Last Updated: 8 hours ago

Coverage Areas: United States

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Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #53

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